One of the most significant cultural factors shaping Miami is its multiculturalism, making it a melting pot of diverse cultures. This diversity includes immigrants from Latin America, the Caribbean, Europe, and Asia.
The Hispanic presence in Greater Miami predates the founding of the first permanent British settlement in the United States at Jamestown, Virginia, by 94 years.
After a year of living in Miami, I am gaining a deeper understanding of the multicultural agency community in the city.
What is a multicultural agency?
A multicultural agency is an advertising agency specializing in marketing to diverse audiences. These agencies have a deep understanding of the cultures they represent, allowing them to create more effective communications compared to general market agencies.
Many of the largest Hispanic-owned agencies in South Florida assist brands in connecting with prospective customers in multiple languages, including English and Spanish.
“With multicultural consumers making up nearly 40 percent of the U.S. population and $3.4 trillion in spending, the current American landscape is the most culturally diverse and technologically fluent in history. Multicultural marketing intelligence needs to be in every brand’s DNA. Republica’s industry-leading expertise further expands our multicultural capability and understanding. Miami is the right place to serve as our anchor.”
– Yannick Bolloré, CEO Havas Group
Award-Winning Multicultural Agencies
in South Florida
Gut
Founded in 2018
Led by former founders of the DAVID advertising agency, provides strategic marketing solutions. Clients include Netflix, Stella Artois, Coca-Cola, and Under Armour. Transparency and calculated risks define Gut’s approach.
Alma
Founded in 1994
Alma relies on a multicultural team of creative and curious marketing experts ready to transform brands across industries into household names. The agency has produced campaigns for Netflix, Cinnamon Toast Crunch, McDonald’s, Sol beer, Sprint and others, combining multiple perspectives to reach vast and diverse audiences.
Republica Havas
Founded in 2006
A strategy-driven advertising agency that immerses itself within its clients’ business to uncover unique differentiating factors and growth opportunities. A mixture of advertising, branding, brand strategy, production, PR, and experiential marketing techniques are available from Republica Havas, delivered to clients like Logitech, Toyota, Google and more.
The Community
Founded in 2001
The Community puts aside superfluous marketing techniques in favour of campaigns that highlight a brand’s truth, allowing consumers to discover brands with meaningful stories. Campaigns from the agency focus on shared connections between people and the brands they trust, with clients including Samsung, Corona Extra, Google and Verizon.
David the Agency
Founded in 2011
A subsidiary of the legendary Ogilvy agency, David specializes in creating ground breaking creative campaigns for brands in the food and beverage industry. The agency has made waves with several of its campaigns, including “Eat Like Andy” for Burger King and “Try Not to Hear This” for Coca-Cola, combining breakthrough technology with experiential techniques to instantly capture audience attention.
Global Mind
Founded in 2000
Global Mind works with clients like Sony, Netflix, PayPal, Microsoft and several others to deliver digital, creative and media solutions that enable impactful brand growth. Featuring offices in Miami, Mexico, Columbia, Chile and Argentina, Global Mind offers brands an opportunity to incorporate Latin American perspectives within their messaging and form more authentic global connections.
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